NEODENT • STRAUMANN GROUP
NEODENT NEW WEBSITE
From a website redesign to a research-driven digital strategy.
Product Design · UX Research · Strategy · Information Architecture
01
THE CHALLENGE
It started with a simple redesign request.
The website needed to feel more current, but before redesigning the interface, I wanted to understand whether we were solving the right problem.
The assumption:
Users came to Neodent looking for solutions to clinical problems.
"I have a patient with maxillary atrophy. Which product can help me?"
02
RESEARCH → INSIGHT
Users already knew what they were looking for.
Our core customers were familiar with Neodent and often arrived looking for specific information about a product they already knew.
Stakeholder interviews
User survey
Analytics
Benchmark
WHAT WE ASSUMED
Clinical problem → Product discovery
WHAT WE FOUND
Known product → Specific information → Resources
03
THE STRATEGIC SHIFT
The website was part of a much larger ecosystem.
Instead of treating the website as a standalone destination, I repositioned it as the entry point to the broader Neodent ecosystem.
04
INFORMATION ARCHITECTURE
Rebuilding the experience from the structure up.
The redesign wasn't just visual. I restructured the site's information architecture and navigation around how customers actually use the ecosystem.
05
PRODUCT EXPERIENCE
A product page designed to connect the ecosystem.
Instead of reproducing a brochure, the product page became a starting point for deeper information across the ecosystem.
Overview
Technical Specs
Components
Education
Materials
eShop
06
OUTCOME
The project grew beyond the original brief.
New strategy
The website became part of a larger ecosystem.
New information architecture
The entire structure and navigation were redesigned.
Stakeholder alignment
The strategy was approved through research-backed discussions.
Launch phase
The new experience is currently being implemented.
07
REFLECTION
The biggest change wasn't the interface.
It was changing how we understood the role of the website.